TY - BOOK AU - Peng,Mike W. TI - Global strategy SN - 9781133964612 (hardback) U1 - 658.4012 PY - 2014///] CY - Mason, OH PB - South-Western, Cengage Learning KW - International business enterprises KW - Management KW - Strategic planning KW - Business planning N1 - Includes bibliographical references and indexes ER -