Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - Seventh edition. Global edition. 
 - 648 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780273756064 (paperback) 0273756060 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV 2011