TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9780273756064 (paperback)
U1  - 658.8 
PY  - 2011///
CY  - Harlow, Essex
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes
ER  -