Barry, Pete <br/><br/>
The advertising concept book :  think now, design later : a complete guide to creative ideas, strategies and campaigns / 
Pete Barry. 
 - 2nd ed., rev. & expanded. 
 - London :  Thames & Hudson,  2012. 
 - 296 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references (p. 291) and index. 
<br/><br/><label>ISBN: </label>9780500516232 (hbk.) 9780500290316 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns.<br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAR 2012