TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing concepts and strategies
SN  - 9781408064320 (paperback)
U1  - 658.8 
PY  - 2012///]
CY  - Andover
PB  - Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -