TY - BOOK AU - Weerakkody,Niranjala TI - Research methods for media and communication SN - 9780195560442 (pbk.) U1 - 302.23072 PY - 2012/// CY - South Melbourne, Vic. PB - Oxford University Press KW - Mass media KW - Research KW - Advertising KW - Public relations N1 - First published: 2009; Includes bibliographical references and index ER -