TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
TI  - Marketing plans: how to prepare them, how to use them, seventh edition 
SN  - 9780470670118 (ebk.)
U1  - 658.8/02 22
PY  - 2011///
CY  - Chichester, West Sussex, U.K.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Electronic books
N1  - Title from title screen; Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=507320
ER  -