Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - Fifth edition. 
 - xvii, 238 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 225-228) and indexes. 
<br/><br/><label>ISBN: </label>9781452261355 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.
<br/><br/><label>Dewey Class. No.: </label>302.2301  / BER 2014