Katz, Helen E., <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - Fifth edition. 
 - 1 online resource (xii, 232 pages) 
 - Routledge Communication Series .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781134498079 (electronic bk.) 1134498071 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659