TY  - BOOK
AU  - Holloman,Christer
TI  - The social media MBA guide to ROI: how to measure and improve your return on investment 
SN  - 9781118898291 (electronic bk.)
U1  - 659.14/4 23
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - Social media
KW  - Management
KW  - Rate of return
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=777794
ER  -