Berman, Margo,  1947- <br/><br/>
The copywriter's toolkit :  the complete guide to strategic advertising copy / 
Margo Berman. 
 - xi, 376 pages :  colour illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781405199520 (hardback) 9781405199537 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659.132  / BER 2012