TY  - BOOK
AU  - Berman,Margo
TI  - The copywriter's toolkit: the complete guide to strategic advertising copy 
SN  - 9781405199520 (hardback)
U1  - 659.132 
PY  - 2012///
CY  - Chichester, West Sussex
PB  - Wiley-Blackwell
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
ER  -