TY - BOOK AU - Keller,Kevin Lane TI - Strategic brand management: building, measuring, and managing brand equity SN - 9780273779414 U1 - 658.827 PY - 2013///] CY - Harlow, Essex PB - Pearson Education Limited KW - Brand name products KW - Management KW - Branding (Marketing) KW - Trademarks N1 - Includes bibliographical references and index ER -