Sharp, Byron. <br/><br/>
Marketing :  theory, evidence, practice / 
Byron Sharp. 
 - South Melbourne, Vic. :  Oxford University Press,  2013. 
 - liv, 609 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780195573558 (pbk.) 0195573552 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Industrial management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA 2013