TY  - BOOK
AU  - Sharp,Byron
TI  - Marketing: theory, evidence, practice 
SN  - 9780195573558 (pbk.)
U1  - 658.8 
PY  - 2013///
CY  - South Melbourne, Vic.
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Industrial management
N1  - Includes bibliographical references and index
ER  -