Jackson, Steve. <br/><br/>
Cult of analytics  driving online marketing strategies using Web analytics /  [electronic resource] : 
Steve Jackson. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Elsevier/Butterworth-Heinemann,  2009. 
 - 1 online resource (xviii, 265 p.) :  ill. 
 - E-marketing essentials .
 - E-marketing essentials. .
<br/><br/> Includes index. 
<br/><br/>The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process. 
<br/><br/><label>ISBN: </label>9780080885179 (ebk.) 0080885179 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Web usage mining.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.872