Yohn, Denise Lee, 1967- What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. - First edition. - vii, 262 pages : illustrations ; 24 cm Includes bibliographical references and index. ISBN: 9781118611258 (hardback) Subjects--Topical Terms: Branding (Marketing)Brand name products. Dewey Class. No.: 658.827 / YOH 2014