Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A Peterson. - 8th ed. - New Jersey : Prentice Hall, 1998 - xii, 723 p. : ill. ; 28 cm. ISBN: 0136493025 Subjects--Topical Terms: Marketing--Decision making--Case studies.Marketing--Management--Case studies. Dewey Class. No.: 658.8 / KER