TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0136493025
U1  - 658.8 
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -