Dibb, Sally,  1963- <br/><br/>
The marketing planning workbook :  effective marketing for marketing managers / 
Sally Dibb, Lyndon Simkin and John Bradley. 
 - London :  Routledge,  1996 
 - xxx, 224 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0415118913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / DIB