TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - Marketing: concepts and strategies 
SN  - 0395669286
U1  - 658.8 
PY  - 1994///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Marketing
ER  -