Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 5th ed., Int. ed. 
 - N.Y. :  McGraw-Hill,  c1996. 
 - xxii , 888 p. ;  23 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> In back pocket : 1 computer disk (3 1/2 in.) 
<br/><br/>Instructor's manual to accompany Marketing research : 
<br/><br/><label>ISBN: </label>0071144188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIN