TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research: an applied approach 
T2  - McGraw-Hill series in marketing
SN  - 0071144188
U1  - 658.83 
PY  - 1996///
CY  - N.Y.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Marketing research
N1  - In back pocket : 1 computer disk (3 1/2 in.); Instructor's manual to accompany Marketing research
ER  -