Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - 2nd edition. 
 - xix , 220 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0761914544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media criticism.<br/>Mass media--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.2301  / BER