TY  - BOOK
AU  - Cravens,David W.
AU  - Crittenden,Victoria Lynn
AU  - Lamb,Charles W.
TI  - Strategic marketing management cases
SN  - 0071161759
U1  - 658.802 
PY  - 2000///
CY  - Boston [Mass.], Singapore
PB  - Irwin/McGraw-Hill, McGraw-Hill Book Co
KW  - Marketing
KW  - Case studies
N1  - Includes 1 computer disk (3 1/2 in.) : Excel templates by Victoria Crittenden to accompany Strategic marketing management cases, 6/e by Cravens, Lamb and Crittenden.  cThe McGraw-Hill Companies, 1998.  ISBN 007116175D
ER  -