TY  - BOOK
AU  - Wood,Marian Burk
TI  - Essential guide to marketing planning
SN  - 9780273725763 (pbk.)
U1  - 658.802 
PY  - 2010///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Dissertations, Academic
KW  - Report writing
KW  - Management
N1  - Includes index
ER  -