Kotler, Philip.
Kotler on marketing /
Philip Kotler
- New York : The Free Press, c1999
- xiv, 255 p. ; 24 cm.
Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing.
0684860473 (pbk.) 9780684860473 (pbk.)
Marketing
658.8 / KOT