TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing
SN  - 0684860473 (pbk.)
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - The Free Press
KW  - Marketing
N1  - Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing
ER  -