TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
T2  - The Irwin/McGraw-Hill series in operations and decision sciences
SN  - 0071181091
U1  - 658.0072 
PY  - 2001///
CY  - Boston, Mass., Singapore
PB  - Irwin/McGraw-Hill, McGraw-Hill Book Co.
KW  - Industrial management
KW  - Research
N1  - 1 videocassette : Business research methods. Tape 1 of 1 . by Donald R. Cooper, Pamela S. Schindler. ISBN : 007240048X; Accompanied by : 1 computer optical disc (4 3/4 in.) : Student resource CD-ROM to accompany Business Research Methods. 7th ed. ISBN 007118109D / 0072400463; Pt. I. Introduction to Business Research. 1. Research in Business. 2. Addressing Management Problems  with Scientific Thinking. 3. The Research Process. 4. The Research proposal. 5. Ethics in Business Research. - Pt. II. The Design Research. 6. Design Strategies. 7. Sampling Design. 8. Measurement. 9. Measurement Scales. - Pt. III. Sources and Collection of Data. 10. Exploring Secondary Data. 11. Survey Methods: Communicating with Respondents. 12. Instruments for Respondent communication. 13. Observational Studies. 14. Experimentation. - Pt. IV. Aanalysis and Presentation of Data. 15. Data Preparation and Description. 16. Exploring, Displaying, and Examining Data. 17. Hypothesis Testing. 18. Measures of Association. 19. Multivariate Analysis. 20. Presenting Results: Written and Oral Reports. - Cases. - Appendixes. A. Core Busienss Reference Sources: Printed and Electronic Resource Title List. B. Decision Theory Problem. C. Request for Proposal (RFP): Assessment and Contents. D. Sample Student Term Project. E. Nonparametric Significance Tests. F. Selected Statistical Tables. - Glossary. - Examples Index. - Photo Credits. - Index
ER  -