Morrison, Alastair M. <br/><br/>
Hospitality and travel marketing / 
Alastair M. Morrison. 
 - 4th ed. 
 - Clifton Park, N.Y. :  Delmar/Cengage Learning,  c2010. 
 - xxv, 788 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781418016555 (hbk.) 1418016551 (hbk.) 9781435486867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.94068  / MOR 2010