Marketing strategy : a decision-focused approach /
Orville C. Walker, Jr.... [et al.].
- 5th ed.
- Boston : McGraw-Hill Irwin, c2006.
- xx, 346 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
0071116745 (pbk) (Int.ed) 0072961902 (pbk.)
Marketing--Management.
658.8 / MAR