Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.... [et al.]. - 5th ed. - Boston : McGraw-Hill Irwin, c2006. - xx, 346 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

0071116745 (pbk) (Int.ed) 0072961902 (pbk.)


Marketing--Management.

658.8 / MAR