TY  - BOOK
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0071116745 (pbk) (Int.ed)
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -