TY  - BOOK
AU  - Thielen,David
AU  - Thielen,Shirley
TI  - The 12 simple secrets of microsoft management: how to think and act like a Microsoft manager and take your company to the top 
SN  - 007136496X
U1  - 658 
PY  - 1999///
CY  - New York
PB  - McGraw-Hill
KW  - Microsoft Corporation
KW  - Management
KW  - High technology industries
KW  - Industrial management
KW  - Organization
KW  - Success in business
N1  - Preface. - Introduction. - 1. Total world domination. - 2. The top 5 percent. - 3. Bet the company. - 4. Require failure. - 5. Managers are qualified. - 6. Perform, perform, perform. - 7. "Shirmp vs. Weenies". - 8. Size does matter. - 9. Bill is watching. - 10. Esprit de corps. - 11. Stop the insanity. - 12. Home away from home. - Epilogue : A wolf in the henhouse. - Index
N2  - The success of Microsoft is unrivaled in the history of business. Yet Microsoft hasn't necessarily made the best products ... or executed the best marketing ... or provided the best customer service. What Microsoft has done better than any other company in the world is manage for market dominance-striving for control over every market they enyer! This concise and insightful insider look at the management techniques behind this amazing company discloses the strategies that have made Bill Gates one of the richest men in the world. Strategies that includes : The top 5%: learn about Microsoft's rigorous interview process that helps them hire only success-driven, product-smart, type-A personalities while letting their competitors hire the rest. Or require failure quickly: How microsoft invites-in fact, encourages-employees to fail, inspiring the to find innovative and optimal solutions. - Back cover
ER  -