Flynn, Michael.

Public house and beverage management : key principles and issues / Michael Flynn, Caroline Ritchie and Andrew Roberts. - Oxford : Butterworth-Heinemann, 2000. - xv, 219 p. : ill. ; 25 cm.

1. A history of the licensed trade industry.- 2. The modern industry.- 3. The licensed enterprise and the law.- 4. The marketing function.- 5. Management of the products and services.- 6. Managing the human resources.- 7. Controlling your profits.- 8. Ethics and dilemmas : the challenges of the licensed trade industry.- 9. Careers and contacts.

0750646780


Bars (Drinking establishments)--Management.
Bars (Drinking establishments)
Hospitality industry.

647.95068 / FLY