TY  - BOOK
AU  - Flynn,Michael
AU  - Ritchie,Caroline
AU  - Roberts,Andrew
TI  - Public house and beverage management: key principles and issues 
SN  - 0750646780
U1  - 647.95068 
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Bars (Drinking establishments)
KW  - Management
KW  - Hospitality industry
N1  - 1. A history of the licensed trade industry.- 2. The modern industry.- 3. The licensed enterprise and the law.- 4. The marketing function.- 5. Management of the products and services.- 6. Managing the human resources.- 7. Controlling your profits.- 8. Ethics and dilemmas : the challenges of the licensed trade industry.- 9. Careers and contacts
ER  -