Researching and writing dissertations in hospitality and tourism / 
Mona A. Clark ... [et al.]. 
 - 1st ed. 
 - London ;  Boston :  International Thomson Business Press,  1998. 
 - x, 281 p. :  ill. ;  25 cm. 
 - Tourism and hospitality management series .
 - Series in tourism and hospitality management .
<br/><br/>Part 1 GETTING STARTED: What is research for and what does it involve? Thinking about doing: choosing a topic. Choosing a research method. Describing research objectives through mapping sentences. The uses of classification systems and typologies. Managing the research process:a basic framework.- Part 2 KEY QUALITATIVE RESEARCH METHODS: Sampling-choosing your subjects. Questionaire design. Quality and quantity:some miscellaneous methods. Measuring attitudes. Interviewing. So just what is ethnography?.- Part 3 KEY STATISTICAL QUANTITATIVE TECHNIQUES: An introduction to statistical  terms and concepts. The concept of probability theory. Descriptive statistics. Statistical tests. Measures of association.- Part 4 WRITING YOUR DISSERTATION: Key techniques in writing up your dissertation. The oral presentation of dissertation findings .- 
<br/><br/><label>ISBN: </label>1861520468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic.<br/>Tourism--Research.
<br/><br/><label>Dewey Class. No.: </label>647.94072  / RES