Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - Seventh edition. 
 - xii, 299 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529844 (paperback) 0073529842 (paperback) 9780071263634 (paperback : international edition) 0071263632 (paperback : international edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States
<br/><br/><label>Dewey Class. No.: </label>658.802  / LEH