Moriarty, Sandra E.
Advertising & IMC : principles & practice.
Advertising and IMC
- Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. Global edition.
- 664 pages : illustrations (black and white, and colour) ; 28 cm
Includes Internet access. Includes ebook access. Previous edition: 2015.
Includes bibliographical references and index.
9781292262062 1292262060
Advertising.
Communication in marketing.
Public relations
659.1 / MOR 2019