Research handbook on luxury branding / 
edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland). 
 - 1 online resource (368 pages). 
 - Research handbooks in business and management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1786436353 9781786436351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing--Research.<br/>Branding (Marketing)--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.827