TY  - BOOK
AU  - Morhart,Felicitas
AU  - Wilcox,Keith
AU  - Czellar,Sandor
ED  - Edward Elgar Publishing,
TI  - Research handbook on luxury branding
T2  - Research handbooks in business and management series
SN  - 1786436353
U1  - 658.827 23
PY  - 2020///
CY  - Northampton
PB  - Edward Elgar Publishing
KW  - Luxuries
KW  - Marketing
KW  - Research
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2464025
ER  -