TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Sheth,Jagdish N.
TI  - Legends in marketing
SN  - 9788132105176 (hbk. : set of 9 volumes)
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi ;Thousand Oaks
PB  - SAGE
KW  - Malhotra, Naresh K.
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references; v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing
ER  -