Marketing metrics :  50+ metrics every executive should master / 
Paul W. Farris ... [et al.] 
 - Upper Saddle River :  Pearson Education,  c2006. 
 - xvi, 359 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 335-337) and index. 
<br/><br/>1. Introduction - 2. Share of hearts, minds, and markets - 3. Margins and profits - 4. Product and portfolio management - 5. Customer profitability - 6. Sales force and channel management - 7. Pricing strategy - 8. Promotion - 9. Advertising media and Web metrics - 10. Marketing and finance - 11. The marketing metrics x-ray. 
<br/><br/><label>ISBN: </label>0131873709 (hbk.) 9780131873704 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR 2006