TY  - BOOK
AU  - Farris,Paul
TI  - Marketing metrics: 50+ metrics every executive should master 
SN  - 0131873709 (hbk.)
U1  - 658.83 
PY  - 2006///
CY  - Upper Saddle River
PB  - Pearson Education
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Includes bibliographical references (p. 335-337) and index; 1. Introduction - 2. Share of hearts, minds, and markets - 3. Margins and profits - 4. Product and portfolio management - 5. Customer profitability - 6. Sales force and channel management - 7. Pricing strategy - 8. Promotion - 9. Advertising media and Web metrics - 10. Marketing and finance - 11. The marketing metrics x-ray
ER  -