TY  - BOOK
AU  - O'Shaughnessy,Michael
TI  - Media and society: an introduction 
SN  - 0195507886
U1  - 302.23 
PY  - 1999///
CY  - Oxford
PB  - Oxford University Press
KW  - Mass media and culture
KW  - Mass media
KW  - Social aspects
N1  - Acknowledgments. - Preface. - List of Figures. - Pt. 1. Getting Ready: The Media and Media Studies. 1. Defining the Media. 2. Media Studies. 3. What Do the Media Do to Us? Media and Society. 4. What's in a Name? Language and the Social Construction of Reality. 5. Mediation and Representation. 6. Texts, Meanings, and Audiences. - Pt. 2. Pictures. 7. Semiology. 8. Reading Images. - Pt. 3. Stories. 9. Genres, Codes, and Conventions. 10. Narrative Structure and Binary Oppositions. 11. Joseph Campbell and Carl Jung. - Pt. 4. Making Sense: Ideology, Discourse, and Hegemony. 12. Defining Discourse and Ideology. 13. Where is Ideology Found? 14. Dominant Ideology, RSAs, and ISAs. 15. Christmas and Hegemony. - Pt. 5. Boys and Girls, Blacks and Whites: Gender and Ethnicity. 16. Gender and Contradictory Ideologies of Femininity. 17. Ideologies of Masculinity. 18. Ethnicity, Ideology, and the Media. - Pt. 6. But They Keep Moving the Posts: Postmodern Perspectives. 19. Postfeminism and Third-wave Feminism, Poststructuralism, and Postcolonialism. 20. Postmodernism. - Appendix 1 Model Essau: Analysis of an Advertisement. - Appendix 2 Model Essay: Analysis of the Opening Sequence of Blue Velvet. - Notes. - Further Reading. - Bibliography. - Index
N2  - "Media and Society : An Introduction examines the role of the media in contemporary society and analyses representations of the world found in media texts.  It presents approaches derived from media studies and cultural studies, and includes structuralist, Marxist, feminist, and Jungian perspectives.  Features of this book include simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises. Media and society focuses on issues of gender, race, identity, and the family, exploring these through photographs, advertisements, film, television, and language. It considers how the media can be understood both interms of its place in society generally and in terms of its relationships to our individual psyches. Media and Society uses a personal, interactive approach to teaching that is designed to engage readers in the learning process by encouraging them to develop their own views of the media-world in which we live."  - Back cover
ER  -