Mehta, Shreefal S. <br/><br/>
Commercializing successful biomedical technologies :  basic principles for the development of drugs, diagnostics and devices / 
Shreefal S. Mehta. 
 - Cambridge :  Cambridge University Press,  c2008. 
 - xxiii, 335 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability. 
<br/><br/><label>ISBN: </label>9780521870986 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biomedical engineering--Marketing.<br/>Biomedical engineering--Patents.<br/>Pharmaceutical biotechnology industry--Marketing.<br/>Pharmaceutical biotechnology--Patents.<br/>Medical instruments and apparatus--Marketing.<br/>Medical instruments and apparatus--Patents.<br/>Biomedical engineering--Marketing--Case studies.<br/>Pharmaceutical biotechnology industry--Marketing--Case studies.<br/>Medical instruments and apparatus--Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>660.60688  / MEH