TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove,Stephen J.
AU  - John,Joby
TI  - Services marketing: an interactive approach 
SN  - 9781285057132 (paperback)
U1  - 658.8 
PY  - 2014///]
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - Management
ER  -