Introduction to communication research /
John C. Reinard.
- 3rd ed., Int. ed.
- Boston, Mass. : Singapore : McGraw-Hill ; McGraw-Hill Book Co., 2001
- xii, 468 p. ; 24 cm.
- Speech series .
Preface. - Pt. I. Introduction To The Field. 1. The Role of Research in Communication. 2. Communication Research Problems and Hypotheses. - Pt. II. Understanding Rudiments Of Research Reasoning. 3. Conceptualizations in Communication Research. 4. Using Communication Research Sources. 5. Composing the Communication Argument: The Reasoning and the Evidence. - Pt. III. Design Of Research. 6. Conducting Textual and Content Analyses. 7. Participant Observation Research. 8. Measurement in Communication Research. 9. Design of Descriptive Empirical Research in Communication. 10. Design of Experimental Research in Communication. 11. Sampling. - Pt. IV. Statistical Analysis Of Data. 12. Descriptive Statistics. 13. Introductory Inferential Statistics I: Hypothesis Testing with Two Means. 14. Inferential Statistics II: Beyond Two Means. - Appendix A Areas under the Standard Normal Curve. - Appendix B Critical Values of t. - Appendix C Critical Values of F with Alpha Risk. - Appendix D Critical Values of Chi Square. - Appendix E Using Computers to Analyze Data: SPSS. - Appendix F Using Computers to Analyze Data: Excel. - Glossary. - References. - Name Index. - Subject index.