Hussey, D. E.

Strategy and planning : a manager's guide / Strategy & planning David Hussey. - [New ed.] - Chichester, England : John Wiley, c1999. - vi, 289 p. : ill. ; 23 cm.

First edition published by Pergamon Press under the title Introducing Corporate Planning in 1971. Second edition 1979. Third edition 1985. Fourth edition 1991.

Introduction. - 1. Modern concepts of strategic management. - 2. Vision and purpose. - 3. The corporate appraisal. - 4. Analysing the competitive arena. - 5. Risk and uncertainty. - 6. Strategic thinking. - 7. A closer look at strategy. - 8. A portfolio approach to strategy. - 9. Marketing strategy. - 10. Manufacturing strategy. - 11. Financial planning. - 12. Planning for human resources. - 13. Project plans: capital investment appraisal. - 14. Implementing strategic change. - 15. A process of strategic management. - Index.

0471987182


Business planning
Production planning.
Strategic planning

658.4012 / HUS