TY  - BOOK
AU  - Hussey,D.E.
AU  - Hussey,D.E.
TI  - Strategy and planning: a manager's guide 
SN  - 0471987182
U1  - 658.4012 
PY  - 1999///
CY  - Chichester, England
PB  - John Wiley
KW  - Business planning
KW  - Production planning
KW  - Strategic planning
N1  - First edition published by Pergamon Press under the title Introducing Corporate Planning in 1971. Second edition 1979. Third edition 1985. Fourth edition 1991; Introduction. - 1. Modern concepts of strategic management. - 2. Vision and purpose. - 3. The corporate appraisal. - 4. Analysing the competitive arena. - 5. Risk and uncertainty. - 6. Strategic thinking. - 7. A closer look at strategy. - 8. A portfolio approach to strategy. - 9. Marketing strategy. - 10. Manufacturing strategy. - 11. Financial planning. - 12. Planning for human resources. - 13. Project plans: capital investment appraisal. - 14. Implementing strategic change. - 15. A process of strategic management. - Index
ER  -