Strategic management of technology and innovation /
Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright
- 3rd ed.
- Boston : McGraw-Hill/Irwin, c2001.
- xiii, 990 p. : ill. ; 26 cm.
Includes bibliographical references and indexes
Accompanied by : Strategic management of technology and innovation : Teaching notes. by Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. 3rd ed. ISBN 007231284x
0072312831
High technology industries--Management. New products--Management. Technological innovations--Management.